Practice of Portland turns Cork businesses into measurable online success stories through branding, web design, SEO, and performance marketing.
Since 2017, Practice of Portland has worked with Irish businesses that wanted more than a good-looking website — they wanted proof it was working. Our ink-blue and warm-white studio on South Mall is where brand identity meets conversion science. We map every project back to a metric that matters: organic traffic growth, cost-per-lead, return on ad spend, or revenue attributed to search. When a client asks “is this working?”, we answer with a dashboard, not a feeling. That commitment to transparent, measurable output shapes everything we do, from the first brand audit to the monthly performance review.
Each service area is led by a specialist who owns both the creative output and the performance data behind it.
We build brand systems that translate consistently across every touchpoint — from a Georgian doorway shopfront sign to a retargeting ad. Expect a visual language grounded in your market position, documented in a concise brand guide your whole team can use without calling us every time.
Our sites are engineered around conversion goals before a single pixel is placed. We work in Figma to prototype, then build in modern HTML/CSS/JS or CMS platforms your team can update confidently. Core Web Vitals are treated as a hard requirement, not a nice-to-have.
Ranking on page one for Cork and Ireland searches requires both technical rigour and genuinely useful content. We audit your site architecture, close crawl gaps, build authoritative links, and produce editorial content that earns rankings and keeps readers engaged long enough to convert.
Google Ads, Meta Ads, and LinkedIn campaigns are managed with a clear cost-per-acquisition target from day one. We write the copy, design the creatives, set the tracking, and report weekly — so you always know exactly what each euro is returning before we ask to spend another.
“Six months after Practice of Portland relaunched our site and took over SEO, our organic leads from Cork searches tripled and our cost-per-lead from Google Ads dropped by 38%. Those are real numbers we can point to in the board report.”
Ciara Mahon, Founder, Mahon Legal Consulting
Book a free 30-minute strategy call with our team in Cork — we'll audit one live channel before we even talk about a proposal.
Three principles we will not compromise on, regardless of budget or deadline.
Every client receives a live dashboard — built in Looker Studio and connected to GA4, Search Console, and ad platforms — updated in real time. Monthly review calls walk through wins, shortfalls, and the exact changes we're making in response. No hiding behind vanity metrics.
We scope projects in fixed sprints with published milestones. If a deadline slips because of us, we communicate at least five working days in advance and adjust the next sprint at no extra charge. Our on-time delivery rate across all 2023 projects was 94%.
You are never passed around. Each client is assigned a senior account lead who understands both the creative direction and the performance targets — someone who can answer a question about your brand guidelines and your latest click-through rate in the same email.