We do not offer deliverables in isolation — each engagement is scoped around the outcome you want and the measurement framework that proves it.
Before quoting a single hour, we run a channel audit — a structured review of your current website performance, search visibility, paid media efficiency, and brand consistency across platforms. The audit takes five working days and produces a prioritised recommendation list. From that list, we agree on a 90-day scope: specific deliverables tied to specific KPIs. At the end of each 90-day block, we hold a results review and decide together whether to continue, expand, or pivot. This approach means you never pay for six months of work and wonder what changed — every billing cycle ends with evidence.
Four disciplines, each with measurable outputs agreed before work begins.
Brand audit, logo and mark design, typography and colour system, brand voice document, icon set, social media template pack, and a brand guidelines PDF. Typical engagement: six to eight weeks. Deliverable: a complete brand system your team can apply without external help for day-to-day materials.
Discovery workshop, UX wireframes in Figma, responsive visual design, development on your chosen platform (Webflow, WordPress, or custom), QA across devices, Core Web Vitals optimisation, GA4 and Search Console setup, and a 30-day post-launch support period. Typical engagement: eight to twelve weeks.
Technical SEO audit and remediation, keyword strategy for Irish and international search, on-page optimisation, monthly content calendar with six articles, link-building outreach targeting Irish publications, and a monthly ranking report with traffic and conversion attribution. Minimum engagement: three months.
Paid media strategy, Google Search and Display campaign setup, Meta Ads audience research and creative, LinkedIn B2B campaigns where relevant, weekly spend and ROAS reporting, and quarterly creative refresh. We manage budgets from €1,500/month upward with full transparency on every spend decision.
For businesses that want a single agency handling all four disciplines under one coordinated strategy. Includes a dedicated account lead, monthly strategy session, shared editorial and campaign calendar, cross-channel attribution reporting, and priority turnaround on reactive tasks. Minimum commitment: six months.
“The 90-day review structure was the part I trusted most. After the first block, Practice of Portland showed me a slide with exactly what had improved and what had not — and they suggested cutting one paid channel entirely because the data didn't support it. That honesty was worth the whole fee.”
Declan O'Brien, MD, Ó Briain Engineering Ltd
Straight answers to the things clients usually ask in the first call.
Yes — roughly a third of our current clients are based elsewhere in Ireland or in the UK. We run discovery workshops over video call and have found that remote collaboration works well for all services except very large brand photography shoots, which benefit from an in-person day.
For one-off projects such as a brand identity or a new website, our minimum engagement is €3,500. For ongoing retainers covering SEO and performance marketing, the minimum monthly investment is €1,500 plus ad spend. We are transparent about this because we want scope that is realistic enough to produce visible results.
For a site that already has some domain authority, meaningful ranking movement typically appears within 60 to 90 days of technical fixes and content publication. For a brand-new domain, we set expectations around a six-month horizon for competitive terms. We show ranking data every month so there are no surprises at the end of a contract.
You do — entirely. All design files (Figma source files), website code, and written content are transferred to you at project close. We do not hold IP as leverage for retainer renewals. If you decide to work with another agency after us, they will have everything they need on day one.
Send us your site URL and we will return a prioritised audit within five working days — no charge, no obligation.